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Knowledge Exchange Workshop ~ Making Sense of AI

November 18, 2026 10:30 AM - 12:00 PM (EST)

Description

Making sense of AI: A Practical Guide for Business Leaders

Every business leader is hearing the same message: You need an AI strategy. The harder questions are what comes next. Which AI technologies can actually improve your business? And how do you distinguish meaningful opportunities from an increasingly crowded market of tools, startups, and promises? This executive-focused discussion will help you cut through the hype surrounding AI, understand where the technology can create measurable business value, and build a practical roadmap for experimentation and implementation.

💡 What You’ll Learn:

✅ The current state of AI and where it is heading, including the changing AI marketplace and why many AI companies and products may not survive.

✅ How to separate AI hype from business value and identify opportunities to eliminate repetitive work, improve customer experiences, accelerate decision-making, or create entirely new capabilities.

✅ How to evaluate vendors and emerging technologies, make smarter decisions about what to adopt, what to avoid, and where to invest, and decide whether to buy, build, or customize AI solutions.

✅ How to avoid common AI adoption mistakes, understand the risks of adopting technology without a clear business case, and ensure technology decisions begin with the business problem.

✅ How to prepare your organization for AI and build a practical roadmap for experimentation and implementation.

✅ How to turn early adoption into sustainable competitive advantage through improvements in productivity, customer experience, decision-making, and cost structure.

Attendees should leave not merely understanding AI better, but knowing how to start thinking about what AI should actually do for their business.

Meet Your Expert: Don Reisinger is a technology analyst, journalist, entrepreneur, and advisor who has spent nearly two decades examining how emerging technologies change businesses and industries. He has written about technology for leading publications including CNET, TechCrunch, and Fortune and today advises companies on technology strategy, AI adoption, and digital transformation through D2 Tech Consultants. Drawing on his experience analyzing technology companies and working directly with business leaders, Don helps executives cut through the hype surrounding AI, understand where the technology can create meaningful business value, and make smarter decisions about what to adopt, what to avoid, and where to invest.

Contact Information

Name: Nancy Petramale
Email: nancy@greenecountychamber.com
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